Cassidy Williams is a junior at West Chester University of Pennsylvania where she is pursuing a major in Marketing & a minor in Digital Marketing. Her interest in Event Marketing was strengthened during the fall semester of 2019 when she was elected President of  WCU’s Collegiate Entrepreneurs Organization. She led a five-member executive team & facilitated three events focused on providing student entrepreneurs with guidance & resources to achieve entrepreneurial success. Cassidy aspires to pursue a career in event marketing & management at the end of her college career, she enjoys cooking and writing short fiction stories.